Filon Relaunches with Renewed Partner Focus - On Your Side

This marks the outcome of a detailed review of every part of our business, from how we operate to how we support our partners. We examined our market, our competitors and the trends shaping construction. We also carried out research with our team and our customers to understand, in plain terms, what truly makes Filon is Filon.

The feedback was clear. Customers value our quality, reliability and technical knowledge. They see us as friendly, professional and consistent. What’s more, they want great service from a partner they can rely on, backed by a range of dependable GRP solutions and fair pricing. That insight now sits at the heart of our new strategy: On Your Side responds directly to these learnings and formalises the way we work with distributors and customers across the sector.

The new positioning builds on what partners already experience when working with us. It sharpens our focus on service, technical expertise and long-term relationships, while setting clear priorities for the future. We are committed to delivering best-in-class service, strengthening communication and developing a clear ESG roadmap. Our ambition remains straightforward: to achieve continued growth in a controlled, sustainable way, and to be the company of choice for linear GRP product solutions.

“This relaunch is about being clear on who we are and how we work. On Your Side isn’t a campaign line, it reflects the way we support our customers every day. We have always taken pride in our products and our service. This gives us a stronger platform to show that, and to keep improving as a business.” - Mark Wilcox, Managing Director at Filon.

Partners will see the new identity rolled out across trade communications, literature and digital channels over the coming months. The refreshed brand reflects the pride Filon takes in its people, its products, and its customers and a clear commitment to supporting all of our stakeholders for the long term.

Filon. On Your Side.