Make The Middle East Your Next Target Market

The Kingdom of Saudi Arabia is the largest economy in the Arab world and is the UK’s largest trading partner in the Middle East

The UK has a strong historic relationship with Saudi Arabia and its economy is predicted to grow by at least 3% for the next couple of years.

Qatar is the third largest economy in the Gulf Cooperation Council (GCC) and plans to invest up to US$220 billion in infrastructure over the next 7 years in support of the Football World Cup in 2022 and its National Vision 2030.

Both markets benefit from growing diversification, common use of English in business and massive government investment in various sectors.

Our experts and panellists at this event will provide you with:

• An insight into the Saudi Arabian and the Qatar markets, including the current trading conditions, key pointers on routes to market and the business opportunities that exist
• Practical experiences of doing business in the region, including the pitfalls to avoid and challenges to overcome
Book your place now to gain a better understanding of the potential to grow your business in the Middle East.

Programme:
17h00 Registration and networking buffet
17h45 Welcome and introduction
17h55 Accessing Saudi and Qatari markets
The background strategic environment
GCC macro-economic and political overview
Low oil prices, deficits and geopolitical concerns
GCC and the UK

Focus on KSA
Overview of Saudi economics and politics
The national transformation programme
Sector opportunities
Market access strategies for KSA

Focus on Qatar
Overview of Qatari economy and politics
National economic priorities – Qatar 2030
Sector opportunities
Market access strategies for Qatar.

Three things you REALLY need to know about doing business in the GCC
Partnerships
Time
Communication

18h55 Panel Discussion: Experiences of Doing Business in the Middle East

19h30 Close

Attendance is free of charge for emita members or £50 plus VAT for non members which includes refreshments and a networking buffet. To register your place online, please contact us - details below.