The Ervin Team Are Celebrating A Successful Exhibition At GIFA 2019 In Dusseldorf

A brand-new stand, leading edge technology and a warm welcome for all visitors combined to create a great impression

by Paul Abram | Monday 29 July 2019

The team now have many projects to kick-off from all across Europe and beyond.

Paul Abram, Head of Technical Services, based in Tipton, West Midlands commented, “The feedback from visitors exceeded our most optimistic ambitions for GIFA 2019.”

The Ervin stand for GIFA 2019 was designed especially for the show, aiming to combine a warm, welcoming impression with opportunities to share educational material regarding abrasives and the overall blasting process. The key messages for visitors were that Ervin steel abrasives made in the UK deliver the highest productivity and lowest cost and that choosing the right abrasive affects all process costs not just the purchase price of the abrasive itself.

A new Virtual Reality (VR) game was created in partnership with AtmosVR, based in Birmingham, UK to enable visitors to the stand to ‘experience’ the difference between the Ervin products made at the Tipton plant and competitor products manufactured in Europe and China when blasting workpieces. In addition, the stand contained displays of abrasive product samples, operating mixes, blasted parts and interactive touch screen displays with videos, cost calculators, lab tests and case studies.

The combination of fun and education was well received by visitors, hundreds of whom took part in the daily VR competition, with some visitors even coming back later in the week to see if they could improve their scores! The draft beer and chilled soft drinks certainly helped many people cope with the very high temperatures in Dusseldorf.

Paul said, “The VR game met our twin objectives of providing a fun, interactive element for our stand whilst delivering a serious educational message about the importance of selecting the right steel or stainless steel abrasive.”


Paul Abram
Ervin Amasteel
+44 121 522 2777

Monday 29 July 2019 / file under Automotive | Engineering | Metals | Transportation