Earls Court Reception Area Gets A Fresh New Look

The main reception area of London’s Earls Court has been updated and given a fresh new look to create a comfortable and spacious feel for its many visitors

by Jill Harrington | Wednesday 20 July 2011

As part of the new design scheme, a superior quality carpet from Gradus was installed to give comfort underfoot.

Robert Marks, Head of Projects at Earls Court in London where Gradus’ Genus carpet has been installed in the main reception area, said: “We’re really pleased with Genus in our new reception area. Not only is it in keeping with the venue’s modern style, it is also hardwearing enough to cope with the massive influx of visitors we receive each day.” This is backed by Janet Judge, Manager of Macclesfield Library where Genus has been installed twice, once in 1994 and again in 2009 due to its durability and proven performance.

In the 20 years since Gradus first began manufacturing its popular Genus carpet range. Over three million square metres have been installed in a range of contract interiors, where durability, aesthetics and cleanability are essential.

Ideal for commercial, healthcare, education and leisure applications, Genus is manufactured with Marquesa solution dyed non-absorbent yarn, which makes it highly resistant to staining and fading. Plus, the carpet offers underfoot comfort and proves to cushion footsteps, which reduces foot and leg fatigue in busy environments.

Genus also offers excellent acoustic qualities, which can help to reduce noise levels in busy office environments, healthcare buildings and schools. In addition, Genus has been awarded the highest Green Guide A+ rating under the BRE’s certified environmental profile scheme, in recognition of its sustainability credentials.

Jill Harrington, International Communications for Gradus, added: “Contract carpets are subjected to a wide range of spillages which can permanently stain, resulting in the premature replacement of the floorcovering. However, Genus carpet is resistant to such spillages, as dirt and liquids remain on the surface of the carpet yarn and the spillage can be cleaned with ease.

“This outstanding cleanability provides specifiers and contractors with peace of mind that Genus carpet will maintain its appearance for many years, providing a hardwearing long-term floorcovering solution.”

Available in tile, broadloom and impervious formats, Genus is supported by a 15 year wear warranty and five year performance warranty for staining and fading.
Gradus is a major supplier to the healthcare, education, leisure, cinema, hotel and retail markets of contract interior products such as Stair Edgings, Floor Trims and Flooring Accessories, Carpets, Wall Protection, Barrier Matting systems and Step and Aisle Lighting.


Jill Harrington
Gradus International
+44 (0) 1625 613780

Wednesday 20 July 2011 / file under Leisure | Hotels | Exhibitions | Construction | Architectural