Salubrious Sauce Celebrates First Export Deal with Russian Supermarket

Woodbridge's Salubrious Sauce Co. has signed its first major export deal with Azubka Vkusa, a Russian Supermarket Chain with 90 stores

by Nikki Whiteford | Wednesday 22 November 2017

Azubka Vkusa is Russian's answer to Waitrose, a high end chain of retail outlets that specialise in top end products from artisan producers. Having discovered Salubrious Sauce Co. at the International Food & Drink Exhibition in London in March, the buyer was quick to sign a deal to stock its British Breakfast, Sunday Lunch and Classic BBQ Sauce.

“This is a fantastic start to our export journey,” explains Jim Fennell, founder of Salubrious Sauce Co. “So far we've shipped 1000s of bottles of our sauces to Russia and sales have been strong. I think the buyer liked the provenance and Britishness of our range of products.”

Having just achieved its first national listing with Ocado in September, this latest deal adds to the continued success of the brand, which is making a name for itself in producing, high quality, British-inspired sauces. “2017 has been a fantastic year for us. Sales are growing every day, we're picking up new customers both at home and abroad and brand awareness is increasing. We look forward to see what lies ahead in 2018,” adds Jim.

Salubrious Sauce Co. produces four sauces: The British Breakfast Sauce, Sunday Lunch Sauce, Classic BBQ Sauce and Chip Shop Curry Sauce.

For images, samples or more information contact Nikki Whiteford on 07733 261843 or email


Jim Fennell
Salubrious Sauce Company Ltd
+44 1394 548709

Wednesday 22 November 2017 / file under Food and Beverage | Hotels | Supermarkets