DLRT Helps Ulster Stores To Launch New Voucher Scheme

As part of the ongoing development of its key marketing strategy, Ulster Stores, the family-owned independent retail group, has joined forces with Lisburn-based secure printing specialist DLRT

by Lynton Buxton | Friday 20 October 2017

Ulster Stores will launch the new gift voucher scheme for its customers for the very first time. More than 20,000 vouchers have been initially produced for consumers to redeem across the group’s portfolio of department and online stores, including Moores of Coleraine and de Gruchy in Jersey.

DLRT, part of The TALL Group of Companies, the UK leader in the provision of secure paper and electronic payment solutions, utilised the group’s expertise and technology to create, print and deliver the vouchers to Ulster Stores ahead of the launch. The vouchers, which have a value of £10, incorporate a number of security features to deter fraudsters and stop counterfeiting, including holographic foil and watermarked paper. Each voucher has been sequentially numbered and upon redemption will be cross-referenced by Ulster Stores to ensure validity.

Simon Fisher, Group Marketing Manager at Ulster Stores, said: “We chose to work alongside DLRT as we required a printing specialist that could also offer a suite of sophisticated security features. DLRT talked us through the process to ensure we incorporated the special features we needed and removed those that were not required. They delivered a cost effective solution on time and with great communication throughout.”

Peter Thomas, Managing Director at DLRT, said: “This is the first gift voucher solution we have produced for a Northern Ireland business, as part of The TALL Group of Companies. We leveraged the security print experience within the Group to efficiently provide Ulster Stores with a very secure, functional and aesthetically pleasing document. We are committed to providing our clients with industry-leading printing solutions whilst offering true value for money.”


Cas Amato
TALL Security Print Ltd
+44 1928 579200

Friday 20 October 2017 / file under Consumer Goods | Finance | Retail | Supermarkets