British Ambassador In Bulgaria Attends Direct English Official Launch In Sofia

One of the world’s most successful English School franchises, Direct English, opened officially in Bulgaria this month bringing its highly effective teaching methods to adults wanting to learn English

by Debora Mondella | Sunday 30 October 2016

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Emma Hopkins British Ambassador during her speech at Direct English Launch
It also brings exciting business opportunities to other schools wishing to expand the successful franchise across the country.

Direct English Master Licensee, Jordan Andonov, hosted a grand event attended by the Ambassador of the British Embassy in Bulgaria, her Excellency Emma Hopkins, Ministries of Parliament, and senior executives from schools and the private sector.

Direct English is a world-leading training system from UK-based Linguaphone Group. It is designed around the student, moving at their own pace and fitting around their work and lifestyle to make it easier for them to learn English.

Business Development at the Linguaphone Group, Ms. Lucy Mills, went on to say that Direct English has a vital role to play in introducing adults of all ages to an essential life skill in a proven and accessible way.

The UK Ambassador of the British Embassy added ”I am thrilled that the 115 years of English language training experience that is distilled into Direct English is now available to this country. I think all students attending this unique school will emerge as high quality students of spoken English and I wish Direct English Bulgaria and their students every success.”

Direct English school Bulgaria has been integrated within the Alexander Training Center, which already has more than fifteen years’ experience in the Bulgarian market, delivering language training to adults across the country. It was established to provide language training and other educational services to children, students, and adults.

In addition to English language tuition, it also teaches other languages such as German, Spanish, Italian, Greek, and French.

Summarising Direct English’s winning points of difference, Jordan Andonov said that “it offers a training which is different from the traditional idea of the language course. The ability to select where, when and how fast and quickly you would like to be trained is an approach that has proven successful for busy people. We know that each person is unique and has its own way of studying, which is why we are delighted to teach courses adapted to individual needs.

CONTACT

Sarah McAllister
Linguaphone Group
sarah.mcallister@linguaphonegroup.com
www.linguaphonegroup.com
+44 20 8687 6000

Sunday 30 October 2016 / file under Education