Direct English Language Training Franchise For Adults Launches In Oman

Thanks to an exclusive Master Franchise partnership signed between the Omani-based company Al Duqum Training Institute and the UK-based Linguaphone Group earlier this year, Direct English - the Group's unique nine-level English language program for adults is now available across Oman.

Created in 1997, Direct English is a comprehensive English language program which combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes. The program already delivers world-class English language training for all abilities, to corporate and retail clients alike, through a network of franchise partners across Asia, Europe and the Middle East.

Direct English Oman will target both the individual and corporate English language training markets, from a purpose-built headquarters base in Muscat.

Matt Brown, Head of Business Development with the Linguaphone Group said “We are delighted to be working with the Al Duqum Training Institute to bring our world-renowned English language program to the Omani market. We would also like to acknowledge the professional support provided by the British Embassy (UKTI) in Oman. We look forward to continue working with them, as we work with our partner to bring our premium English language program to the Omani market in the months and years ahead.”

Across the Gulf, the Linguaphone Group already has a strong franchise network successfully delivering their English training program, Direct English to over 100,000 students a year. As part of their ongoing expansion of their brands in the Middle East, the UK-based Linguaphone Group will be exhibiting at the MENAFA Franchise Expo this month at the Jumeirah Beach Hotel, Dubai. For more information visit http://www.directenglish.com/news/articles/2015_Sep_2.html