Lishman Appoints New Agent Natureno Agrar In Germany

Martin Lishman Ltd has appointed Natureno Agrar GmbH as its new distributor for the country and German-speaking regions of Austria and Switzerland, following the retirement of its previous agent

by Dr Gavin Lishman | Friday 17 May 2013

TuberLog - The Electronic Potato
Natureno is based at Sehnde, south east of Hannover, and supplies a range of machinery, including Gourdon trailers from France.

Ludwig Block-Grupe, one of three partners in the company, expects particular interest in Barn Owl Wireless – Lishman’s internet-based remote access grain store monitoring system – and TuberLog, an electronic potato that alerts users to damage and bruising risks:

“Barn Owl Wireless has real potential because arable farmers are obviously busy getting the next year’s crop established in the autumn, which is exactly when they need to be paying most attention to the crops they have just put in store.

“Tuberlog, which was developed in Germany, is already proving valuable for our potato producers, who need to ensure the quality of their crops and reduce losses due to bruising. We also expect it to appeal to everyone else in the production chain – from machinery manufacturers right through to food companies”.

Dr Gavin Lishman, Managing Director of Martin Lishman Ltd, says the appointment of Natureno GmbH is a significant step towards increasing the awareness of their successful product range in Europe:

“Preventing loss of quality, reducing waste, increasing sustainability and saving energy are the driving forces behind our product development, and we are very pleased to be working with Natureno, a company that shares our philosophy, to develop the market in Germany”.


Dr Gavin Lishman
Martin Lishman Ltd
+44 (0) 1778 426600

Friday 17 May 2013 / file under Agriculture | Food and Beverage