Go Global Using Social Media And Website Optimisation

To achieve this you need to focus on getting more visitors to your website, via search engines like Google, and then converting those visitors into paying customers. Search engine optimisation and social media marketing form the foundation of this successful digital marketing strategy.

In this fast paced event our SEO and internet marketing expert, Susan Hallam of Hallam Internet Ltd, will share her views on the latest developments for getting found in Google, and how you can use social media tools like LinkedIn, Twitter and Facebook in your marketing mix.

The following three areas will be covered in her session:

• What the latest developments in Google mean for your website, and steps that you need to take to achieve high rankings in the search engines;

• Practical tactics for using social media marketing tools as part of your international marketing strategy;

• A checklist for you to take back to the office to make sure you are covering the basics correctly, and ideas for moving your marketing forward.

This not to be missed evening will also feature practical advice from Karen Harrison, Partner with emita sponsor Nelsons Solicitors. Set against the backdrop of the recent £250,000 fine of Sony for lax website security which compromised the personal information of millions of customers and the ground breaking court case being brought against Google over its alleged secret tracking of the Internet habits of millions of iPhone users, Karen will highlight the key legal issues that your business must address when planning an online marketing campaign.

Finally, hear from a panel of local companies with first hand experience of developing successful online strategies and receive top tips on how you can replicate their success.

The event will commence with registration and light refreshments from 5.00 pm, with the presentations beginning at 5.30 pm. The evening will draw to a close at 7.30 pm followed by a networking buffet supper.

Places are expected to be in high demand so book yours today. Attendance is free of charge for emita members or £50 plus VAT for non members which includes refreshments and a buffet supper.